Pronovias has recruited Chiara Ferragni as its brand ambassador. Style icon Chiara Ferragni will be the first PRONOVIAS ‘It Bride’. She will share her style tips by creating total looks with designs from the Atelier Pronovias 2016 collection to inspire brides all over the world. Ferragni will create different looks combining dresses of the new Atelier Pronovias 2016 collection with a selection of accessories (jackets, jewellery, clutches, headdresses and shoes) that will complete the TOTAL LOOK with the objective that every bride can find her personal IT BRIDE style.
The star fabric of the Atelier Pronovias 2016 collection is the crepe fabric that envelops the body like a second skin, delicately tracing the lines of the female figure. Chiara Ferragni is one of the most widely followed and influential ‘It Girls’ and fashion bloggers in the world. She has the honour of being the only blogger to have landed a spot on the Forbes “30 Under 30” list. Ferragni has 3.4 million Instagram followers and is a sought-after spokesperson for leading international fashion firms.
Pronovias Fashion Group continues to consolidate its position as a global leader of the bridal sector year after year. It started out as a family business in Barcelona in 1922 and is now the world’s leader in bridal gowns, present in more than 105 countries with 155 stores and more than 4,000 sales points.